May 31, 2012
since 2011, alcatel-lucent (alu) and enpc mba paris have been working on an on-going and "live" joint-research project entitled megatrends. the in-depth and far-reaching research activities have resulted in a first publication of the same name which highlights seven megatrends that are rapidly changing the world we live in. as part of this research project, creativity sessions with ict professionals, consultants, research firms and academics are organized regularly and in-depth trend analysis and research is performed on a wide array of data by enpc mba participants and the alu market consumer insight team. this first project was led notably by three enpc mba participants - sarvani vempati, rebecca meurice-carlucci and mamati tembe - as part of their end-of-mba professional project. revital marom, head of market consumer insight (mci) and smirt collins, director at mci, have both been the driving forces at alu behind this project which is being coordinated by alon rozen, the assistant dean of the enpc mba paris. the newest report in the megatrend series - led by another mba participant, mylene dao - will soon be published under the name of "device-ology".